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CECCI Joins“Zhijiang Tongxin Economic Roundtable”to Explore New Opportunities under Greater BRICS Cooperation and New Pathways for Global Expansion
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17th July 2026
The “Zhijiang Tongxin Economic Roundtable” was held in Qiantang District, Hangzhou, Zhejiang Province, on 9 July 2026. Focusing on new opportunities for global business development arising from Greater BRICS Cooperation, the event centred on the development of the BRICS Special Economic Zone China Cooperation Centre, bringing together representatives from government, business, academia and research institutions to discuss pathways for enterprise internationalisation and support companies in better integrating into the global development landscape.
The event was attended by Wei Hu , Vice Governor of Zhejiang Province and Chairman of the Zhejiang Provincial Committee of the China Zhi Gong Party. Other attendees included Yong Lu, Deputy Director-General of the Zhejiang Provincial Department of Commerce; Jun Fang, Vice Chairman of the Zhejiang Provincial Committee of the China Zhi Gong Party, Chairman of its Hangzhou Municipal Committee, and Director of the Hangzhou Federation of Supply and Marketing Cooperatives; Weijing Chen, Deputy Director-General of the Hangzhou Municipal Bureau of Commerce and Deputy Director of the Hangzhou Pilot Free Trade Zone Administrative Committee; Qinjian Pan, Secretary-General of the Zhejiang Provincial Committee of the China Zhi Gong Party; and Qiaoyan Chen, Director of the Zhejiang Free Trade Development Centre and Secretariat of the BRICS Special Economic Zone China Cooperation Centre. Also attending were Yanjun Shen, Secretary of the Party Working Committee of Hangzhou Qiantang New Area and Secretary of the CPC Qiantang District Committee; Jun Li, Deputy Director of the Qiantang New Area Administrative Committee, Member of the Qiantang District Government Party Leadership Group and Deputy District Mayor; and Fan Yang, Vice Chairman of the Qiantang District Committee of the Chinese People’s Political Consultative Conference.
During the event, Zhicheng Chen, Deputy Director-General of the Zhejiang Provincial Department of Commerce, and Weijing Chen, Deputy Director-General of the Hangzhou Municipal Bureau of Commerce, delivered opening remarks. Jun Li, Deputy Director of the Qiantang New Area Administrative Committee, introduced the region’s efforts to support the development of the BRICS Special Economic Zone China Cooperation Centre. Wei Hu, Vice Governor of the People’s Government of Zhejiang Province, Member of the Standing Committee of the Central Committee of the China Zhi Gong Party, Director of the Overseas Liaison Committee of the China Zhi Gong Party, and Chairman of the Zhejiang Provincial Committee of the China Zhi Gong Party, delivered remarks at the event.
During the keynote sharing session, five representatives from universities, cultural communication organisations, manufacturing enterprises and exhibition service sectors shared their insights on topics including opportunities brought by Greater BRICS Cooperation, overseas brand communication, international expansion practices of manufacturing companies, the role of exhibitions in supporting global development, and the establishment of integrated service platforms.
Bryson Xue, Chairman of the China Europe Centre for Cultural Innovation (CECCI), delivered a keynote speech titled “Practical Experiences in Overseas Brand Communication for Chinese Enterprises under BRICS Cooperation”.
Drawing on his experience in China-Europe cultural exchange and international communication, Bryson Xue focused on the evolving needs of Chinese enterprises in overseas brand development. He shared CECCI’s exploration in areas including youth cultural exchange, co-creation of cultural content and the development of international communication platforms.
He noted that international expansion requires more than connecting products with markets. Enterprises also need to build mutual understanding through cultural exchange, strengthen emotional connections with overseas audiences through locally adapted content creation, and enhance global brand influence through effective communication strategies. He further highlighted CECCI’s practices in building international cultural exchange and communication platforms, exploring how cultural cooperation can empower brands in their global development.
During the event, participants engaged in in-depth discussions on topics including the development of the China Cooperation Center for BRICS Special Economic Zones, the practical needs of enterprises pursuing global expansion, international market development, overseas resource connectivity, brand communication, and the establishment of comprehensive service systems.
A ceremony was also held during the event to appoint the first group of “Zhi Wisdom BRICS” Overseas Expansion Observers, with Bryson Xue selected as one of the inaugural observers.
Before the meeting, participants visited the Qiantang District General Branch of the China Zhi Gong Party and conducted research on the development of the BRICS Special Economic Zone China Cooperation Centre.
The event provided a valuable platform for CECCI to further engage in international communication exchanges and expand cooperation in overseas brand development. Looking ahead, CECCI will continue to embrace the principle of open cooperation, connect high-quality resources from China and abroad, promote international cultural exchange and communication partnerships, and support Chinese enterprises in enhancing their global brand influence.
Through these efforts, CECCI aims to contribute to mutual learning among civilisations and advance high-level openness and cooperation in the global arena.
图片及内容版权归CECCI所有，如发现侵权或盗用行为将追究法律责任
All images and content are the property of CECCI. Any unauthorised use or infringement will result in legal action.