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China Europe Centre for Cultural Innovation visits Zhejiang Puyuan Fashion Resort
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5th February 2026
On 4th February, a delegation from China Europe Centre for Cultural Innovation (CECCI) visited Puyuan Fashion Resort in Tongxiang, Zhejiang province. Officials from the Hangzhou Municipal Committee of the China Zhi Gong Party accompanied the group.
During a site tour in the morning, the delegation was briefed by the guide on the Resort’s development strategy and operational model. Puyuan Fashion Resort has preserved its traditional grid-style street layout and historic waterways, while restoring heritage buildings and introducing contemporary elements such as fashion, e-sports and visual arts.
The area now hosts a mix of cultural and commercial venues, including the JCC Art Centre, international designer brand stores, spaces for traditional craft experiences and themed dining outlets. The aim, according to the town’s operators, is to create a destination that combines cultural experiences, leisure tourism, animation and gaming, and fashion-led consumption.
In the afternoon, a roundtable discussion was held with representatives from Tongxiang cultural tourism and investment authorities, as well as Puyuan Tourism Development Co., Ltd. The discussion focused on integrating culture and tourism, developing an e-sports industry ecosystem, and introducing international performing arts projects.
Local representatives outlined Puyuan’s “culture, tourism, e-sports and fashion” development model, highlighting plans for a large-scale e-sports arena and themed animation and gaming zones currently under development.
Bryson Xue, chairman of CECCI, shared the work in international cultural communication, overseas performing arts exchanges and youth-focused cultural programmes. The two sides discussed potential cooperation in bringing international productions to Puyuan, launching joint youth cultural exchange initiatives, and exploring collaboration between industry, academia and research in the e-sports sector.
In the future, CECCI will play a role as a connector of international cultural resources, extend access to high-quality performing arts from overseas and develop long-term platforms of cultural exchange for youth. We will also approach combining e-sports with cultural tourism, which supports sustainable growth in the regional cultural sector and create a cultural innovation hub with international reach.
图片及内容版权归CECCI所有，如发现侵权或盗用行为将追究法律责任
All images and content are the property of CECCI. Any unauthorised use or infringement will result in legal action.