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Home > News > 2025 “Hi, Qiantang!” International Communication Conference Held in HangzhouExplores New Approaches to International Communication Driven by Qiantang
2025 “Hi, Qiantang!” International Communication Conference Held in Hangzhou
Explores New Approaches to International Communication Driven by Qiantang
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All images and content are the property of CECCI. Any unauthorised use or infringement will result in legal action.
30th December 2025
30th December, 2025 Hi, Qiantang! International Communication Conference was held in Hangzhou, Qiantang district, drawing more than 200 participants, including provincial and municipal officials, delegates from 14 universities based in Qiantang, international youth representatives, and journalists from BRICS media organisations operating in China. The roundtable session, organised by the China Europe Centre for Cultural Innovation (CECCI), brought together leading voices from academia, media, global platforms, and civic organisations. Bryson Xue, the chairman of CECCI, moderated the discussion.
The roundtable brought together five speakers from across research, media, cultural institutions, global-facing business platforms and civic organisations. The panel included Professor Yang Yueming, Vice Dean of Beijing Normal University’s Institute for Cultural Innovation and Communication and a China Committee member for UNESCO’s Cultural Sustainable Development programme; Li Jianjun, Deputy General Manager of Qiantang Construction Investment Group; Chen Xin, Vice President of DF Culture, Chief Executive of the Dafeng Theatre Network and General Manager of Golden Sands Lake Grand Theatre; Wang Zhenghua, Deputy Editor at China Daily Online; and Teng Lingjian, Chair of the Qiantang Contemporary Internationalisation Research Centre. Together, they examined how Qiantang can rethink its international communication strategy, with a focus on aligning industrial outreach with cultural connection — exploring new models that allow “Innovative Qiantang” to travel not just as an economic proposition, but as a narrative that resonates with audiences abroad.
Professor Yang Yueming noted that global competition is increasingly shaped by cultural literacy and shared values, not just technological capability. He argued that effective communication can become a strategic asset for companies expanding overseas, but only if it moves beyond top-down promotion. What is needed instead, he said, is a network of partners — spanning media, industry and communities — working in concert to foster real public engagement and two-way cultural connection.
Drawing on the experience of a global enterprise services platform, Li Jianjun added that international expansion succeeds when commercial presence and cultural presence grow together. “Going global” is not only about market entry, he stressed, but about earning recognition by building cultural understanding on the ground.
Chen Xin pointed to Golden Sands Lake Grand Theatre as an example of how cultural spaces can lead this shift. Theatres, she said, should act as incubators for local stories, turning creative production into narrative influence — a step change that enables China’s manufacturing strength to evolve into storytelling strength.
From a media perspective, Wang Zhenghua emphasised that global audiences connect with a region through both its broader identity and its everyday detail. Qiantang’s story, he suggested, will travel further when it balances the panoramic with the personal, giving international coverage greater clarity and relevance.
Teng Lingjian highlighted the role of youth exchange in making communication more authentic. He outlined a model built on shared experience, co-creation and peer-to-peer storytelling, arguing that cultural communication gains impact when it feels human, not institutional — and that industrial outreach needs this warmth to build lasting resonance abroad.
Ultimately, Xue summarised three key takeaways from the session: that industry and culture must be communicated as one, not two parallel strands; that narrative originality will determine impact; and that durable communication depends on a healthy, collaborative network of partners. Each panellist also offered a personal message to “Innovative Qiantang”, expressing optimism that the district is well-placed to forge a model for regional international communication that others can follow.
The roundtable offered both conceptual direction and practical insight for Qiantang’s evolving role in global communication. With international media dynamics shifting rapidly, cross-sector conversations of this kind may help the district move beyond its reputation as an industrial hub, towards becoming a source of cultural narrative — and, ultimately, a centre for international communication with global relevance.
CECCI confirmed it will continue expanding its international partnerships, with a focus on developing globally-minded communication talent in Qiantang. The centre aims to support the district in producing content that reflects both China’s cultural depth and Qiantang’s local character, underpinned by grassroots exchange and creative collaboration.
图片及内容版权归CECCI所有，如发现侵权或盗用行为将追究法律责任
All images and content are the property of CECCI. Any unauthorised use or infringement will result in legal action.